We Ship to all countries. Only Wholesale.

Are you Looking for Cz Jewelry or American Diamond Jewellery (AD Jewellery) in Bulk?


We are Manufactrers and Exporters of American Diamond Jewellery, based in West Bengal, the manufacturing hub of AD Jewellery in India. You are cordially invited to visit our Factory and Office. 




Please note that we do not upload all our best Designs in the website. Customers with bulk requirement can avail the facilty of seeing these latest Designs through Video Call. Whatsapp us at +91943411777 if you have a Bulk Requirement.


Website Design Changes. 

We are pleased to let you let you know that we have re-designed our entire website to give our B2B customers a better experience.

        Previous Design                              New Design w.e.f 7th June 17

Please send us your reviews on the new design. Incase you need any help we are just a call away. Whatsapp us at any of the following numbers and we shall get back to you at the earliest.  Mobile: +919434117777     /    +91-8967055887.


Note: To recive updates of our Newly Launched Jewellery Collections, please add the following number to your Whastapp and send us a message.

Broadcast Whatsapp number :+91-8967055887

Find us in Google Maps.

Check our Reviews in Google. 
The best way to judge a supplier of fashion jewellery is to check what opinion, its existing and past customers have about the supplier. 
Google Maps Location of www.indian-jewellery.com

Know about our Fashion Jewelry

What is Cz / AD Jewellery?
The best form of Fashion Jewelry available in the market is Cubic Zirconia Jewelry which is also known as American Diamond, AD Jewellery or  Rhinestone Jewelry.
It is a type of Imitation or Fashion Jewelry that is made with Lab Created gemstones called Cubic Zirconia. They are made in the exact way with which real diamond jewellery are made in India.
Note in these kind of Jewelry the stones are not glued like as in other cheap imitation jewellery. Infact each tiny stone is set in with  'prong setting' as seen in real diamond jewellery.
Cubic Zirconia are man made gemstones ( available in various sizes) which are used in the production of Jewellery....

8 Things you may not know about our Cubic Zirconia Fashion Jewelry.
1)  90% of Cz Jewellery in India  is made by ‘Bengali’ Craftsmen, situated in the Districts of Howrah, Hoogly, Burdwan, Midnapore etc, in the state of West Bengal.
2)  The Wholesale market of AD Jewellery is in Mumbai and Jaipur, while the Manufacturing hub is West Bengal. Wholesalers based in Mumbai, Jaipur, Chennai etc source this Jewellery fom Manufacturers in  West Bengal ...


About West Bengal’s Jewellery and its Craftsmen:
INDIAN FASHIONS  is Located in the state of West Bengal, in India. West Bengal has a very important role in the International Jewellery Industry.
The Jewellery Craftsmen of Bengal are famous for their Jewellery making skills since Centuries.
Whether you see a stunning Diamond Necklaces in a New York Diamond Store or loads of Gold Jewellery in Saudi Arabia......


Where are Cz Jewelry Manufacturers located in India?
95% of India’s Cz Jewellery are made by Bengali Craftsmen, situated in the Districts of Howrah, Hoogly, Burdwan, Midnapore etc.
The remaining 20% are made in South India, Mumbai, Jaipur etc. However, even in these places....


Why CZ / AD Jewelry?

Cubic Zirconia or AD Jewellery is a preferred choice for the elite ladies who love to look Classy. The demand for this kind of jewelry is 5 times more than Polki and  Kundan Jewelry  combined.
Since Cz Jewelry uses Diamond Setting technique for setting each of the stones, they are not prone to ‘Damage in Transit’.
To explain this let us make one fact clear. In Cz Jewelry Stones are not ‘stuck’ with adhesives as they are done in Polki or Kundan Jewelry....

How is Cubic Zirconia Jewelry different from American Diamond or AD Jewellery?
Cubic Zirconia and American Diamond is technically the same thing. Why they are called American Diamonds is an interesting story. 
Initially, a few decades ago, USA developed the technology to make these stones and its production was restricted to USA.
But later China also developed this technology and .....

See how we make our Jewelry.

You are cordially invited!! 

Jewellery making process

Jewellery Designing and Manufacturing is a serious creative business. Unless you are in continuous obsession with creativity and and unless you are efficient in reading international fashion trends (country wise)  in advance, success remains limited.


There are almost 30 steps involved in the making of our Jewellery process. We have tried to give  you a glimpse of the manufacturing process below.


Step 1: Drawing the design by artist.

Jewelry Design Drawing by our  Designers Manually Designing of Jewelry


Step 2: Approving designs after necessary changes by the management.

Team Meet with designers to see what designs they have created


Step 3: Converting the Manual Drawing to CAD in Computer by Jewellery Designer Professionals.

Converting the Manual Designs to CAD files by professionals


Step 4: Converting the CAD file to a Digital printout called CAM


Step 5: Converting the CAM piece to a Master dye.


Step 6: Making a Wax piece prototype.


Step 7: Stone Setting on the Wax pc also called ‘Wax Setting’.

Craftsmen setting gemstones on wax prototypes of jewellery. Gemstone Setting work by our Craftsmen


Step 8: Creating a tree of the wax pieces.

Wax tress being created


Step 9: Creating Flasks for Baking in Furnace.


Step 10: Drying the Flasks.


Step 11: Baking the flasks in Furnace for 8 to 10 hours @ different temperatures upto 728C


Step 12: Casting metal.


Step 13: Breaking the flasks to take out the metal tree.

Jewellery Making: Process of breaking the flasks containing the jewelry trees

Step 13: Water Jet Cleaning 

Cleaning the Jewellery Trees through a high powered Water Jet


Step 14: Cutting the metal pieces from the metal tree.


Step 15: Cleaning in a Magnetic Washer for about an hour. 


Step 15: Filing the edges and borders by Jewelry Filing Experts.


Step 16: Soldering pcs to form a jewelry set.


Soldering of Jewelry pieces


Step 17: Polishing the set.


Step 18: Manually hand setting the stones that came off during any of the previous processes.

Craftsmen Soldering earrings


Step 19: Re-cleaning the jewellery in Magnetic Washers to remove all dirt before electroplating.


Step 20: Copper electroplating so that the base becomes smooth.


Electroplating process of our Jewelry


Step 21: Laquer coating for areas where different colour plating to be done.


Step 22: Gold Electroplating.


Step 23: Removing Laquer and replating Rhodium for silver colour.


Step 24: Quality Checking by Production Team.


Step 25: Bar coding and Inventory management.


Step 26: Photography and Uploading in website.


Step 27: You do this....buy the jewellery. 


Step 28: Quality Checking and Packaging.


Quality Checking of the Jewellery after which it is ready to be shipped


Step 29: Dispatch thru Shipping Agent.


Step 30: Receiving appreciation   from Happy Customers !!