US online jewelry market is very mature. Online jewelry shopping is a very common thing. The collections of online shopping sites are quite good. I was checking some US-based jewellery sites for my sister in CA and found some websites with very good collections like Zimaya, Pandora, Tiffany, Icing etc. Their prices are also very reasonable comparing to the styles and materials.
when I try to search a jewellery store in google for the USA it gives me immense no of result about jewellery stores but what I have notice peoples are fascinated about diamonds and brands in USA and diamond markets is doing great. Here are a few brands you can check for, Harry Winston, Cartier, Van Cleef & Arpels, Buccellati,
But these days I have noticed that there is another metal coming up which is sterling silver or cubic zirconia in the fashion jewellery industry and they are gradually doing very well. People are loving it, it's not diamond but looks exactly like a diamond,
In the USA a lot of weddings and parties are going and especially women’s they want to look amazing and jewellery helps them a lot. I was at a party and saw a lady with a great design wearing a diamond set but later I came to know that it was a replica which costs much less than a diamond. Major people are buying engagement rings and go for diamond or maybe platinum, but people who can’t afford it then can go for alternatives which can be almost lesser than 10% cost from the original diamond,
In the USA people are celebrating all the occasions like engagements, anniversary, birthday’s parties and for this occasion mostly people go for jewellery gifts for their loved ones especially ladies in the house so jewellery market is great and mature in the USA.
If we discuss more that, a jewelry retailer can successfully target markets in which a large number of people are getting married and provide the most popular shapes and sizes of diamonds. Nevertheless, the business can still result in failure if the retailer does not correctly match price points for his products with the buying power of the customer base.
However, the market is not free from challenges that are hindering its growth. Some of the major challenges faced by the market are the declining number of tourists, a reduction in the number of independent jewellers and a decline in weddings.
Precious gems and jewelry form an integral part of many cultures around the world. Besides holding ceremonial significance in a myriad of cultures, precious stones and metals are also purchased as luxury items. The global gems and jewelry industry has in the recent past witnessed an upward growth graph with the rising income levels of consumers.
The jewellery market has been segmented on the basis of type, assortment, platform, branding, metals and gender. The two main types of jewellery are fine jewellery and costume jewellery. On the basis of assortment, the market has been divided into rings, neckwear, earrings etc. Jewellery market can also be segmented on the basis of branding into branded and unbranded jewellery. Various kinds of metals included in jewellery market are gold, silver, diamond, platinum, gems etc. On the basis of platform, the market has been divided into the online and offline jewellery market.
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